Praise

 This treatise is a must-have for any privacy professional attempting to navigate the complex and growing landscape of state, national, and international privacy law.  A practical and useful guidebook from a leading voice in privacy law. 

 Kristin Greenhaw  Senior Counsel - Privacy, Data Security and Marketing Inspire Brands 

Liisa Thomas is able to take a myriad of privacy laws from across the globe and synthesize and present the information in a way that is easy to understand and useful. A helpful reference for anyone working in marketing, media, big data, or any other field where use of data is paramount.

 Aaron Goodman, Senior Counsel at Publicis Groupe 

 Ms. Thomas is a recognized expert in issues arising where privacy and technology collide. This is a key text in describing these collisions in a way useful to a range of audiences, from General Counsels to Chief Risk Officers to tech executives without legal training. 

Karl T. Muth Lecturer in Economics, Law, and Public Policy Northwestern University 

 This book is perfect for the busy practitioner who needs to respond quickly and confidently to an issue.  As an in-house counsel who is constantly putting out multiple fires, this is an invaluable tool. 

 Emilee Terry, CIPM 

I want to do data analytics: now what?” is something that we in the privacy industry hear on an almost daily basis. This book is a one-stop reference tool to answer that very question.  This is a unique and comprehensive resource that gives ground rules to set with your business team, circumstances to consider, and steps to take to make sure that any data project is conducted with privacy obligations at top of mind.  What a great addition to my bookshelf!

Jill Cusack, Privacy Officer, Oklahoma

Liisa Thomas's new treatise provides a comprehensive and detailed analysis of the complex and rapidly changing world of privacy law.  Liisa is a highly respected expert in her field, and I would recommend her book to anyone wanting to learn more. 

 Andrew M. Jones, Senior Director and Legal Counsel, Epsilon Data Management, LLC (Publicis Groupe) 

This book is very informative and practical. It covers a wide range of topics and introduces the privacy laws of many jurisdictions in the world, yet it still keeps a level of simplicity that makes it very easy to read.

Aihong Yu, Chief Privacy Counsel and General Counsel for APAC, CDK Global

 This book is perhaps the most comprehensive and practical guide to the collection and use of consumer data out there. It is a worthy addition to any privacy practitioner's bookshelf, and is destined to become the first stop for privacy pros when faced with a "can we do this with data?" question. 

 Sr. Privacy Counsel, Chicago 

Liisa Thomas has created an indispensable resource for understanding the legal and regulatory side data privacy and targeting. All privacy professionals should keep this close at hand, but faculty, software and app developers and those involved in startups will find this particularly useful. 

Tom Hayden, Lecturer, Department of Integrated Marketing Communications, Northwestern University.